what is a Digital Strategy
A digital strategy is a document that outlines an organization’s technology needs to guide digital transformation decision-making and optimize technology investments.
An effective digital strategy is a roadmap for reaching your short-, medium-, and long-term digital transformation goals. It is a foundational plan that helps you determine which technologies to invest in and how to implement them for success.
How do you create a digital strategy?
Digital Boost 2.0 clients work with a qualified technology provider to create a digital strategy through a variety of activities, including:
Review of business strategy, corporate vision, and key initiatives with the senior leadership team.
Review and evaluate current technology strategy and roadmap, if it exists.
Review organizational impacts of any changes, including risk and change management processes.
Map the as-is state and design out the desired to-be end state.
Identify risks and recommend risk mitigation strategies and/or related risk activities.
Develop approaches for managing the change.
Develop high-level strategies for implementation.
What’s the value of a digital strategy for my business?
A digital strategy is critical for businesses today as technology adoption and digitization continue to accelerate. A digital strategy identifies problems and threats, leveraging technology to turn them into opportunities and strengths. It allows business leaders to avoid expensive mistakes and make informed decisions around technology.
While a digital strategy highlights the areas where technology solutions can enable businesses, it also helps teams reach a common understanding of their business landscape or problems.
The outcomes for developing a digital strategy include:
Build an aligned leadership team and technology department or organization.
Assess “as-is processes/functions” against the desired “to be future state”.
Complete analysis of the findings to explain how technical solutions could streamline processes and improve business operations.
Identify high-, medium-, low-priority changes and technical upgrades that could be implemented.
Build chronological steps to develop a technical/digital maturity view and timeline for implementation.